Amazon Prime Video scores a historic three-pointer with the NBA.

Attention, hoopers and basketball fans! Amazon Prime Video has just signed an 11-year agreement with the NBA, set to transform how we experience basketball. Starting with the 2025-2026 season, Prime Video will exclusively stream 66 regular-season games each year, including key events like the NBA Cup and the NBA Play-In Tournament. Amazon isn’t just broadcasting games; it’s revolutionizing the basketball experience.

The first big surprise comes with the debut of an exclusive NBA game on Black Friday, November 29, 2024, right after the traditional NFL game. This event promises to be one of the most “hyped” of the day and will kick off a series of innovations aimed at making basketball much more than just a sport.

Amazon also has plans for a new studio dedicated to NBA coverage, where it will offer content that goes beyond the typical analysis: interactive experiences and innovative ways to connect with the sport and its passion.

This is more than just a broadcasting deal; it’s a statement of intent: Amazon and the NBA are taking basketball to another level, focused on delivering content designed for true fans. From Black Friday to the most iconic tournaments, this partnership marks the beginning of a new era for basketball. So, get ready: the best of the game is yet to come, and every pass and every three-pointer will matter like never before

Black Friday not only marks a key event in the NBA sports calendar, but it’s also the perfect time for basketball lovers to maximize their passion for the game. Swish, the essential tool for players and teams who live basketball on and off the court, is also joining BLACK FRIDAY. While you enjoy the first exclusive NBA game on this Black Friday, take advantage of Swish discounts. Don’t miss out!